Corporate photography and video is a broad term that can encompass any content taken for the purpose of being used by a business. Here is a list of some things businesses use content media for:

• Conferences and events: Big companies always hold meetings and conferences. For larger and more important ones, they will often document the process and use the images in newsletters, on their website, or in attendee tracking. ​​

• Conventions and trade shows: This is where a group of companies from the same field or industry get together to share information, knowledge or products. Like conferences and meetings, they provide another great opportunity for photographers. Usually, there is at least one photographer available to document the events of the convention and share the images among the participants. ​

• E-learning and training: Many companies have some kind of e-learning system for training their employees. They often want that training to be personalized and visually appealing through the use of company-branded photos and videos. ​

• Branding and Marketing Content: This can be anything from images that highlight the consumer's experience of using a company to images that capture the company's office culture, both to be used in many ways. ​​

• Service and/or product photographs: Companies need to publicize their commercial offer, impact and improve the experience of their audience with the aim of being able to motivate purchases and generate income.